"The important thing is not to stop questioning.”
Albert Einstein

Frequently Asked Questions About Coaching

What is professional coaching all about?

Who is the typical coaching client?

What’s the difference between coaching and other types of seemingly similar services
(e.g. consulting, mentoring, etc)?

What happens in a coaching engagement?

What are the real benefits of coaching?

How long does a coaching engagement last?

Where does it take place? And how long are sessions?

What should I be considering when hiring a coach?

 

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What is professional coaching all about?
Coaching is a professional service that helps people move forward in their lives in one or more areas. The context can be work or personal – and often it’s both. Working with individuals or groups, a professional coach will help clients discover and clarify meaningful goals; learn more about themselves; explore new possibilities and design action plans to support their goals.

Although fairly new, the coaching profession is emerging into one of the fastest growing new professions today. According to International Coaching Federation (ICF), the world's largest not-for-profit association of professional coaches, there are now more than 10,000 ICF members worldwide.

See ICF Philosophy, Definition and Code of Ethics for more detail

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Who is the typical coaching client?
You don’t need to be a CEO or elite athlete to have a coach. Anyone who wants more out of work and life and has the commitment to their goals can be candidates for coaching. It might be more fulfillments at work or in life; developing a new skill or way of being; reaching a new performance objective; handling stress, finding balance – or more. Often it’s a combination of many things.

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What’s the difference between coaching and other types of seemingly similar services|
(e.g. consulting, mentoring, etc)?

Many coaches actually offer a blend of coaching and consulting services. In its purest form, professional coaching does differ significantly from consulting. Whereas a consultant may be hired for content-specific expertise and may be expected to give advice and prescribe recommendations, the coach does not prescribe solutions. The coach best serves by helping clients find their own meaningful answers to their own unique life/work circumstances.

Likewise, coaching differs from therapy in that it is not about resolving issues from the past as much as it is about creating/finding meaningful solutions for now and the future. A coach will focus on awareness with a client to the point that it serves the questions of: “What’s next for you? And how will you use that to move forward? The focus is not on healing. It is on possibility and increased empowerment – leading to mastery and fulfillment.

Big Cheese Coaching recognizes that results are a matter of the client's intentions, choices and actions, supported by the coach's efforts and application of the coaching process. See ICF’s Philosphy and Approach

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What happens in a coaching engagement?
Lots happens, including: goal-setting; learning more about yourself – your strengths, gifts, challenges, core values; exploring new options; brainstorming; challenging assumptions; designing action plans; creating support systems; and much more. Each coaching journey is unique to the individual.

In each session the client chooses the focus of conversation, while the coach listens and contributes observations and questions. This interaction creates awareness and clarity – leading to insights which help move the client forward into action. Coaching accelerates the client's progress by providing greater focus and awareness of choice.

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What are the real benefits of coaching?
Imagine having an objective and committed partner to support you, challenge you, inspire you and champion you in meeting your life and work goals? Coaching is based on a trusting relationship and a partnered approach that helps people connect to their most resourceful self. Coaching can help people clarify and meet their most meaningful goals, leading to increased fulfillment, happiness, better performance, greater clarity and focus, new learning – and more.

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How long does a coaching engagement last?
The length of a coaching engagement varies from individual to individual. The frequency of meetings may vary but the relationship can last as long as the client is gaining value. At minimum, it is recommended that you give the relationship at least 3 months – but most meaningful coaching alliances last much longer (e.g. 6 months to more than a year).

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Where does it take place? And how long are sessions?
Coaching can be face-to-face or over the telephone. Many coaches will offer either one of or a combination of both. In addition, email support might be offered as well.

Sessions vary from client to client but usually range from 30 minutes to about 45 minutes. Opening sessions and other special meetings might take longer (e.g. two hours or more).

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What should I be considering when hiring a coach?
With thousands of professionally trained coaches internationally, there’s bound to be the right coach out there for you. A few considerations to include in your search:

  • Relationship: does this coach have the right style and approach for you? Did you get a sense that you can trust this person and engage in an open conversation?
     
  • Fit: Are you looking for a particular area of strength and specialty in your coach – e.g. stress management, work/life balance; career transition; executive leadership? Many coaches offer one or more areas of specialty.
     
  • Referrals: Did this person come by way of referral? Word of mouth and referrals are often strong endorsements in any professional services engagement.
     
  • Credentials and Education: many people use the term ‘coach’ for various professional services – e.g. such as consulting and mentoring. If you are truly looking for a professionally trained coach who abides by standards and ethics, ask about their training and credentials. The International Coaching Federation (ICF) credentials various training institutions around the world. Find out if your coach’s training is aligned with the ICF? Do they have or are they working towards accreditation? Are they affiliated with a professional association, such as ICF.
     
  • Trial: Many coaches will offer either a free coaching session or a conversation (e.g. 30 minutes). Take advantage of this to get a sense of who this coach is and who you are when engaging with them.

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